Mazda

Mazda recently may have made the coolest car commercial in history by backing its pitch for SkyActiv technology with Bo Diddley's "Road Runner" (see here), so we're leaning toward forgiving them for this one. The Japanese automaker, as part of the international marketing launch of its CX-5 ...

Mazda is pitching its CX-5 compact crossover as its first model to use all of its Skyactiv fuel-saving technologies, including fuel-saving improvements to its engine, transmission, body and chassis (details on all that here). Mazda, which started selling the model in the U.S. last month, said ...

The minds at Car and Driver recently took a moment to speak with Robert Davis, senior vice president of Mazda U.S. operations, about the automaker's plans for the future. According to Davis, the rotary engine will continue to play a role in the company's products moving forward, with engineers ...

Most people who follow the auto industry know that diesels are popular in Europe – and more and more so in the U.S. – but it appears Mazda underestimated how many people in Japan want an oil burner. According to the Nikkei, Mazda expected to sell just 1,000 CX-5s a month in Japan, but ...

The gorgeous Mazda Takeri concept is making its U.S. debut at the New York Auto Show, and you'll want to take another close look at it: it will "strongly influence" the 2014 Mazda6 that we'll see at the Paris Motor Show later this year. The next Mazda6 will also follow the Mazda CX-5 in the ...

Over on Twitter, we recently had a discussion over whether or not it was fair for the cinematic version of Dr. Seuss' Lorax to be out shilling for the Mazda CX-5. Turns out, we're not the only ones who question the logic here – the Lorax speaks for the trees, not Skyactiv CUVs, right? ...

Aston Martin has the chap Bond, Acura has its Avengers and now Mazda has its own movie vehicle, Dr. Seuss' The Lorax. The computer-generated film from Universal will feature a "Seuss-ified" Mazda CX-5 rolling through a forest of lollipop-like truffula trees. It's a slightly strange movie for a ...

Mazda has released the official EPA fuel economy figures for its 2013 CX-5, and as anticipated, the new compact crossover has achieved an all-important best-in-class designation. The front-wheel-drive, six-speed manual-equipped CX-5 is rated at 26 miles per gallon city and 35 mpg, thanks to ...

We don't have a clue what 2018 has in store for us, but automakers' product plans extend well into the future, giving us a glimpse of what may or may not come. Automotive News reports that Mazda is planning to offer an electric vehicle in the United States by 2018, in part to satisfy California's ...

Mazda is a small Japanese car company – fifth in Japanese-brand U.S. sales behind the "Big Three" of Toyota, Honda and Nissan and just behind distant-fourth Subaru – that prides itself on being different, more youthful and more fun to drive. Hence its "Zoom-Zoom" marketing theme and ...